Paid Social Specialist

Job Description

Proactive professional with experience in executing, managing, and optimizing paid media campaigns. The ideal candidate must be able to implement effective campaigns on Meta, Google, and TikTok, maximizing results and optimizing investment. They should have an analytical, results-oriented mindset, with the ability to identify areas for improvement and make strategic adjustments. In addition, they must be organized, adaptable, quick to learn, and able to work effectively both independently and as part of a team.

Responsibilities

• Paid Media Campaign Execution and Optimization: Create, manage, and optimize campaigns on Meta, Google Ads, and TikTok. Analyze and adjust key KPIs such as CPA, ROAS, and CPL to maximize efficiency and results based on each client’s objectives.

• Budget and Investment Management: Manage advertising budgets, maximize ROAS, and optimize investments according to client goals....