Performance marketer in delhi

About Us
Book Leaf Publishing is an independent publishing house operating across India and the US, helping authors bring their stories to life. We process 1,200+ new books monthly from our catalog of 18,000+ titles and were featured on Shark Tank India Season 4. We're a fast-growing, tech-driven team focused on scaling author acquisition through data-driven marketing.
Role Overview
We're looking for a sharp, analytical Media Buyer who lives and breathes Meta advertising. You'll own our paid acquisition strategy, optimize every rupee spent, and work closely with our creative and automation teams to drive cost-efficient author sign-ups at scale.
Key Responsibilities
Campaign Management
Plan, launch, and scale Meta ad campaigns (Facebook & Instagram) focused on author acquisition
Structure campaigns for optimal performance across different funnel stages (awareness, consideration, conversion)
Manage monthly ad budgets efficiently while hitting CAC targets
Conduc...