Performance Marketing Manager (Lead Generation)

Role Overview: We are looking for a result-oriented Performance Marketer who can drive high-quality lead generation through paid media channels including Google Ads, Meta Ads, and LinkedIn Ads. The ideal candidate should have a strong understanding of campaign strategy, optimization, and scaling while maintaining cost efficiency. Key Responsibilities: Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn Ads Drive high-quality lead generation aligned with business targets Manage campaign budgets, bidding strategies, and audience targeting Perform A/B testing on creatives, copies, and landing pages Monitor and improve key metrics like CPL, CTR, Conversion Rate, ROAS Work closely with design and content teams to develop high-converting creatives Track and analyze campaign performance using tools like Google Analytics, Ads Manager, and CRM Identify scaling opportunities and implement growth strategies Ensure proper tracking setup (Pixel, Con...