Performance Marketing Manager (m/w/d) - Teilzeit

Bytes & Pixels is a Munich-based tech company building Labeless - a mobile app that helps consumers make healthier food choices by scanning product barcodes for nutritional insights. We are looking for a part-time Performance Marketing Manager to drive our growth through data-driven acquisition campaigns, with a focus on Meta Ads and Web2App funnels. If you are passionate about mobile growth, love working with data, and want to make a real impact at a fast-moving startup, we would love to hear from you.

Tasks

- Plan, execute, and optimize performance marketing campaigns on Meta (Facebook & Instagram), with a focus on improving ROAS and lowering CPA

- Build and iterate on Web2App funnels to convert web traffic into mobile app installs

- Develop and test new acquisition funnels (e.g. skincare vertical) to expand our user base

- Analyze campaign performance data, identify trends, and translate insights into actionable optimi...