Performance Marketing Specialist

Job Title: Performance Marketing Specialist Salary: RM4,000 – RM5,000 Working Days: Monday – Friday Working Hours: 9:00 AM – 6:00 PM Location: Malaysia (Remote) Job Overview We are looking for a results-driven Performance Marketing Specialist to handle, optimize, and create ads across Meta, Google, and TikTok. The main goal is to improve ad performance and make customer acquisition more efficient. Key Responsibilities : - Campaign Management & Optimization - Run and optimize ads on Meta, Google, and TikTok. - Manage daily budgets to make sure campaigns run smoothly and avoid big fluctuations. - Monitor daily ad performance and adjust campaigns that are underperforming. - Analyze data to spot trends, solve issues, and suggest improvements. - Prepare monthly reports with key performance metrics. Meta Ads (Facebook & Instagram) ： - Manage audience targeting and budget allocation across TOFU/MOFU/BOFU funnels. - Use Meta’s advanced tools like Budget Optimization and Adva...