Performance Marketing Specialist (Global Market)

Responsibilities

• Plan, create and execute lead generation campaigns across platforms like Google Ads, Facebook, and Tiktok.

• Ensure that targeting, ad creatives and landing pages work seamlessly together.

• Monitor and manage ad spend to ensure resources are utilized efficiently, prioritizing performance and lead quality.

• Identify and scale high-performing campaigns to increase the volume of qualified leads.

• Analyze performance data to uncover trends, evaluate lead quality, and continuously optimize campaigns for better results.

• Conduct A/B tests on ad creatives, messaging, and landing pages to uncover insights that drive campaign improvements.

• Generate detailed reports to track metrics like cost per lead and conversion rates, providing actionable insights for further optimization.

• Set up accurate tracking and reporting using tools...