Performance Marketing Specialist/40k/Pasig City

Key Responsibilities

• Campaign Strategy Development: Develop comprehensive digital marketing strategies aligned with business goals, target audience demographics, and market trends. Collaborate with cross-functional teams to ensure campaign alignment with overall marketing objectives.
• Campaign Execution: Execute digital marketing campaigns across various channels, including PPC, CPAS (Lazada, Shopee, Zalora), Meta advertising, display advertising, and email marketing. Coordinate with creative teams to develop compelling ad creatives and landing pages.
• Performance Analysis: Monitor and analyze campaign performance metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and other KPIs. Utilize analytics tools such as Google Analytics, Meta Business Suite, Marketplace Sponsored Solutions and others to gain insights and identify optimization opportunities.
• A/B Testing and Optimization:...