Principal Data Analyst, Paid media

Job Description:

The Opportunity

Join the Business Analytics team at Workhuman, where we sit at the core of the organization, driving strategy and decision-making through data. We are bringing paid media execution & analytics in-house and seeking a Principal Data Analyst to fully own the in-housing of all analytics and ad operations for our Paid Media strategy across search, social, display, and video.

This role will own analytics and ops for advertising programs in Brand, Events, Product, Demand Generation, and ABM and blends deep analytical expertise with hands-on ad operations, ensuring our media data foundation is accurate, privacy-compliant, and actionable.

The ideal candidate is intellectually curious, data-driven, technical, and business oriented. They will own the full cycle of paid media measurement—tagging, tracking, integrations, production-grade data models & dashboards, insight generation—while working side-by-side with media buyers to opt...