Product & Content Strategist

Role: Assistant Brand Manager

Location: Mumbai/ Ahmedabad (On-site)

This is not a traditional marketing role. You’ll work across branding, content, campaigns, influencer culture, product storytelling, and ecommerce — blending creative thinking with execution.

What You’ll Do

- Work on New Product Development – innovation, launch strategies and packaging (perfumes, makeup and personal care appliances)

- Drive content creation and follower growth across Instagram and emerging platforms - create reels, trend-led content, creator formats, memes, and community-first storytelling

- Assist in content planning, shoot coordination, and campaign execution and analysis what makes content perform - hook rate, retention, relatability, and shareability

- Ideate campaigns, launch concepts, and social-first content ideas

- Create cre...