Product Manager - MarTech (12 Month FTC)

What you will do:

As Product Manager – MarTech, you will own the delivery and ongoing evolution of the Bank’s marketing technology product roadmap. You will ensure that MarTech platforms and capabilities enable personalised, compliant and scalable customer engagement. The role is responsible for translating MarTech and AdTech strategy into tangible outcomes that drive adoption, improve efficiency, and deliver measurable value for both customers and the business.

• Own the product backlog(s) and delivery roadmap for defined MarTech and AdTech capability areas, coordinating delivery across one or more squads where required

• Translate marketing strategy and customer engagement goals into MarTech product roadmaps, features and platform enhancements

• Prioritise MarTech and AdTech initiatives based on marketing value, customer impact, adoption, technical health and regulatory obligations ( consent, data usage).

• Act as product owner for MarT...