Product Marketing and Go-To-Market Specialist

We are seeking a dedicated and highly motivated Product Marketing and Go-To-Market Specialist to join a leading global digital platform for services and payments.

In this role, you will be reporting to the Marketing Manager; and you will be focused on enhancing our competitive positioning and delivering exceptional value to our sales processes and products.

You will define buyer journeys and adapt sales propositions, ensuring our sales force is equipped with the necessary tools and insights to excel.

Your efforts will significantly contribute to positioning our products effectively in the market while aligning closely with the needs of our clients.

• Act as the expert on company products, translating technical details into clear benefits for users and clients.
• Develop a comprehensive go-to-market strategy tailored to new clients, optimizing product offerings for successful adoption.
• Conduct competitive benchmarking, gatheri...