Product Marketing Manager, Attendee

This role is based in our Irving, Texas office. 

The Product Marketing Manager – Attendee Marketing is a key role within the attendee marketing team, reporting directly to the Director of Attendee Marketing. This position focuses on developing attendee marketing strategies for multiple events within the portfolio, with a strong emphasis on crafting compelling attendee value propositions, pricing strategies, and retention and acquisition initiatives. The role is designed to align with the overarching attendee marketing strategy, driving a high-quality audience to attend and pay for our events while ensuring all efforts are data-driven, customer-centric, and deliver measurable business outcomes.

Working closely with the Campaign Manager/Specialist and Comms Planner, the Product Marketing Manager will ensure that the attendee model is developed and aligned to the needs of our strategic high value audience personas and a...