Product Marketing Manager (goto market) - Crypto / NFT

Product Marketing Manager (goto market) – Crypto / NFT

Axiom is working with the CMO of an exciting player‑driven platform which combines traditional gaming concepts with blockchain technologies. Within their ecosystem, players can participate in a free‑to‑play NFT mining platform and role‑playing game; both allow players to earn income.

ROLE OVERVIEW

Based in Asia or the UK and reporting into the Director of Marketing, the Marketing Manager will be responsible for the marketing strategy and goto market (GTM) execution for an exciting and innovative approach to NFTs. You will help to blend the digital with the physical, working alongside well‑known brands and merchandise, creating an engaged community and driving brand awareness.

KEY RESPONSIBILITIES

• Define and execute a product offering
• Develop product marketing strategy for a Go-to-Market approach
• Product positioning and brand messaging
• Engage & d...