Opportunity Description
Send your CV & portfolio at with the subject “Product Marketing Manager”. Please mention your current and expected salary in your submission.
Position Overview
As Mahaana's Product Marketing Manager, you will bridge product and market, owning positioning, messaging, and go-to-market strategy for our VPS-first approach. You'll translate complex financial products into compelling stories that resonate with Pakistani professionals while maintaining regulatory compliance and building trust.
Key Responsibilities
- Own and execute the VPS-first positioning strategy with Save+ as bridge product
- Develop product messaging frameworks that simplify complex financial concepts
- Create and maintain competitive positioning (Mahaana vs banks, VPS vs traditional pensions)
- Lead go-to-market planning for new product launches (ETF expansion)
- Build customer personas and refine targeting based on behavioral data
Ready to Apply?
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