Product Marketing Manager

Product Marketing Manager

Kuala Lumpur, Malaysia | Posted on 01/27/2025

• Country Malaysia

Job Description

Key Responsibilities:

• Plan and implement GTM strategies for product launches and feature updates to ensure successful positioning and adoption.
  
• Develop compelling messaging and positioning that highlights product differentiation and connect with target audiences.
  
• Conduct in-depth research to analyse customer needs, market trends, and competitors, using insights to guide marketing campaigns and product development.
  
• Create detailed buyer personas, customer journey maps, and engagement strategies to align offerings with customer expectations and drive satisfaction.
  
• Collaborate with the content team to develop marketing materials, including brochures, white papers, case studies, blogs, and videos.
  
• Support the sales team with training, sales decks, and key mes...