Product Marketing Specialist

PURPOSE

To support the development and execution of marketing strategies for our IT products and solutions. This role will focus on market research, content creation, sales enablement, and campaign execution to drive product awareness and customer engagement.

RESPONSIBILITIES

• Market Research & Competitive Analysis: Conduct research on market trends, customer needs, and competitor offerings to support product positioning and messaging.
• Product Positioning & Messaging: Assist in developing clear and compelling product messaging that aligns with customer pain points and industry trends.
• Content Development: Create product-related content, including blog posts, case studies, product brochures, website copy, and email campaigns.
• Sales Enablement: Develop and maintain sales collateral, presentations, and training materials to support the sales team.
• Campaign Execution: Support the planning and execution of produc...