Opportunity Description
Role Overview
Acts as the single point of ownership for the entire lifecycle marketing mandate for a consumer durable brand, spanning discovery, consideration, conversion, and CRM. Drives execution, cross-functional alignment, and delivery excellence while serving as the primary client-facing lead.
Strategic Responsibilities
Translate business goals into integrated lifecycle plans across SEO, performance media, content, and CRM (MoEngage/Adobe)
Prioritise initiatives based on business impact, lifecycle stage, and campaign needs
Ensure alignment between brand objectives, marketing execution, and lifecycle programs
Maintain a holistic view of the customer journey across touchpoints
Execution & Delivery Ownership (Core)
Own end-to-end execution across search, media, content, CRM, and analytics
Manage integrated campaign and lifecycle calendars
Break down initiatives into clear deliverables across teams
Ensure readiness of creatives, content, ca...
Acts as the single point of ownership for the entire lifecycle marketing mandate for a consumer durable brand, spanning discovery, consideration, conversion, and CRM. Drives execution, cross-functional alignment, and delivery excellence while serving as the primary client-facing lead.
Strategic Responsibilities
Translate business goals into integrated lifecycle plans across SEO, performance media, content, and CRM (MoEngage/Adobe)
Prioritise initiatives based on business impact, lifecycle stage, and campaign needs
Ensure alignment between brand objectives, marketing execution, and lifecycle programs
Maintain a holistic view of the customer journey across touchpoints
Execution & Delivery Ownership (Core)
Own end-to-end execution across search, media, content, CRM, and analytics
Manage integrated campaign and lifecycle calendars
Break down initiatives into clear deliverables across teams
Ensure readiness of creatives, content, ca...