Programmatic Advertising Lead

Total Work Experience Required: 4–6 Years

Roles & Responsibilities:

1. Build digital marketing roadmap & proposals involving DV360 for clients which includes awareness & acquisition campaigns, remarketing campaigns, app installs and Video branding.
2. Experience of managing App campaigns on DV360 while optimizing for reach/install/ conversion. Also having experience of tracking platforms.
3. Creating different tags, floodlights, creating audiences, integrating with 3rd party tracking platforms.
4. Perform client account management responsibilities associated with the campaigns. Monitor account on a daily basis and come up with new strategies on DV360 to meet the client requirements and deliver the highest performance. Communicating with clients /POC to keep the campaign achievements and developments in synch with the predefined goals.
5. Planning, execution and delivering programmatic campaigns. Brandin...