Regional Sales Manager

Position: Regional Sales Manager Western Cape

Location: Cape Town, Western Cape

Reports to: National Sales Manager

Direct Reports: Sales Representatives, Merchandisers (as applicable)

Purpose of the Role

To drive sales, distribution, and market share growth across the assigned region while managing and developing relationships with key strategic customers. The role combines regional sales leadership with key account management, ensuring operational excellence and strategic customer partnerships.

Key Responsibilities

1. Regional Sales & Distribution (4050%)

Lead and manage the regional sales team to achieve volume, revenue, and coverage targets.

Ensure effective product distribution, visibility, and compliance with in-store execution standards.

Monitor regional sales performance, market trends, and competitor activity.

Conduct regular trade visits to support and coach the sales team.

Manage regiona...