Sales Enablement Specialist

Reporting to the President of the Sonepar Ontario (Electrozad and Dixon companies), the Sales Enablement Specialist is responsible for driving the successful adoption of key digital sales tools – including the CRM, digital/webshop/mobile eCommerce platforms, and other relevant tooling (PowerBI, AI, Automation). This role serves as a strategic bridge between the sales teams, IT, and business leadership, ensuring that technology investments translate into enhanced sales performance and streamlined processes. The Specialist will design and deliver training programs, support end-users, and champion digital best practices to foster a culture of continuous learning and innovation in sales enablement across the Ontario Region.

What you’ll do

• Educate – Develop comprehensive training plans and create engaging training content such as video tutorials/capsules. Coordinate and execute user training sessions for CRM and digital tool depl...