Opportunity Description
Responsibilities
- Multi-Channel Management: Lead the planning, execution, and optimization of paid media campaigns across various platforms (including, but not limited to, Google, Meta, TikTok, and third‑party platforms).
- Performance Analysis: Build and maintain comprehensive reports to track full‑funnel KPIs such as CPC, CPS, CPO, and MAU, DAU, ROI, LTV growth.
- Data‑Driven Optimization: Identify performance gaps and recommend actionable strategies to improve efficiency and ROI across different initiatives.
- Regional Collaboration: Coordinate daily campaign operations with the regional team to ensure local execution aligns with regional best practices.
- Creative Strategy: Prepare data‑backed creative briefs and collaborate with design teams to produce high‑performing assets for various digital touchpoints.
- Growth Experiments: Lead and/or support special projects, pilot tests, a...
Full-time
Management & Operations