Senior Brand Manager (FMCG)

The Brand Manager will support the Marketing Manager in executing brand strategies and driving category growth across FMCG retail operations. The role focuses on delivering integrated marketing campaigns, strengthening brand positioning, and ensuring strong in-market performance across multiple channels.
RESPONSIBILITIES

•  Support the Marketing Manager in developing and executing brand and category strategies to drive growth, market share, and profitability.
• Manage day-to-day brand activities and ensure consistent execution across all touchpoints including digital, in-store, and offline channels.
• Oversee and guide a junior team member(s), ensuring smooth execution of marketing plans and timely delivery of tasks.
• Develop clear and compelling brand positioning, messaging, and storytelling tailored to target consumers.
• Contribute to the development and expansion of private label portfolios across food and non-food categories, ensuri...