Senior Creative Writer - Influencer Marketing

ROLE: Senior Creative Writer – Influencer Marketing EXPERIENCE: 2-4 years LOCATION: Mumbai Job Responsibilities: Develop creative concepts, narratives, hooks, captions, scripts, and platform-first creator briefs. Lead social-first thinking across Instagram (Reels), YouTube, LinkedIn, X, Snapchat, podcasts, and branded IPs. Partner with strategy, creator management, client servicing, and post-production teams to balance brand goals with creator authenticity. Participate in brand pitch ideation and mentor/review junior writers to maintain creative consistency. Stay deeply updated on digital culture, creator trends, meme culture, and evolving internet behaviours. Job Requirements: Proven agency background (influencer, digital, or integrated) with a strong portfolio of social campaigns and video scripts. Deep understanding of influencer ecosystems, creator behavior, social media culture, and brand tonality. Ability to write for creators, handle high-volume output independently, and manage ...