Senior Data Analyst - Activations, Next Best Action

Location: 500 Lake Shore Boulevard West, Toronto, Ontario, M5V 2V9

Hiring Range / Échelle salariale à l’embauche : $75,000.00 - $95,000.00 / 75.000,00$ - 95.000,00$ (per year / par an)

Number of Openings: 1

What You will do:

• Leverage diverse datasets to generate actionable insights that support Next Best Action (NBA) strategies, optimize onboarding and activation journeys, and drive business growth.
• Develop, monitor, and refine NBA strategies across various channels, utilizing advanced analytics, modeling, and statistical testing (e.g., A/B, multi-variate) to optimize profit.
• Conduct in-depth analyses of onboarding campaigns and customer journeys, identifying opportunities for revenue growth and cost reduction.
• Design, develop, and present comprehensive reporting (daily, weekly, monthly, quarterly) and automated dashboards (e.g., Tableau, Looker) to monito...