Senior Digital Marketer

Responsibilities

• Develop and execute comprehensive SEO strategies to improve search rankings, increase organic traffic, strengthen online visibility, and internal linking to enhance search engine performance for different accounts based on global markets.
• Plan, manage, and create engaging content (blogs, articles, and social media posts) for platforms like Website, Instagram, TikTok, and XHS to attract and engage target audiences.
• Plan, manage, and optimize paid advertising campaigns on platforms like Google Ads and Meta Ads Manager, including running ads, testing creatives and audiences, managing budgets, and tracking performance metrics such as click-through rates, conversions, and ROI.
• Monitor, analyze, and report marketing performance data by tracking website traffic, user behavior, and campaign results using tools like Google Analytics, providing insights and recommendations to improve marketing strategies and overall campaign pe...