Senior Executive - Performance Marketing

About the Role We are looking for a Performance Marketing Sr. Executive who can plan, execute, optimize, and scale digital advertising campaigns across multiple performance marketing platforms. The ideal candidate should have hands-on experience managing campaigns on Google, Meta, and e-commerce advertising ecosystems, with a strong understanding of campaign automation, analytics, and reporting. This role requires a data-driven marketer who can balance creativity with performance metrics to drive customer acquisition, revenue growth, and ROAS improvements. Key Responsibilities Campaign Planning & Execution Plan, launch, and manage paid marketing campaigns across: Google Ads (Search, Display, YouTube, Performance Max) Meta Ads (Facebook & Instagram) E-commerce platforms and marketplaces (Amazon Ads, Flipkart Ads, etc.) Build campaign structures aligned with business goals such as lead generation, conversions, sales, and brand growth. Conduct keyword research, audience segmentation, and ...