Senior Integrated Specialist

About the job Senior Integrated Specialist

Key Purpose:

The company is looking for an agile Mid-weight/senior Integrated Strategist to join their multi-skilled and solutions-driven team.

Duties and responsibilities:

• Act as a strategic and brand custodian on client brands.
• Define and understand the target audiences, demographics, psychographics, behaviour, and attitudinal mindsets across client brands.
• Guide the team beyond the brief through an in-depth understanding of client business needs as well as consumer needs.
• Construct brand ideas, positioning, and value propositions and translate them into fully integrated strategies.
• Work with and inspire the team to produce a clear and directional strategy that is founded on commercial and/or consumer insights.
• Understand ATL and digital channels to enable end-to-end solutions for clients.
• Be able to provide clear directi...