Senior Manager - Business

Role Overview The incumbent in this role category will be responsible for managing the client relationship and driving successful media campaigns. Department Media Planning Job Title Senior Manager - Business Reporting Manager Title Director - Business Location Bangalore Roles & Responsibilities Develop a macro-level understanding of the category, competitive landscape, and brand objectives to craft effective media strategies. Translate client briefs into robust media plans aligned with marketing goals and business outcomes. Interpret brand tracking studies and correlate media investments with brand metrics and sales performance. Continuously build strategic thinking capabilities to deliver innovative and insight-driven solutions. Lead planning and execution of campaigns across platforms. Manage day-to-day implementation, optimization, and performance tracking of ongoing campaigns. Ensure campaigns are delivered as per plan, timelines, and agreed KPIs. Monitor performance metrics such ...