Opportunity Description
Description
The Senior Manager of SK-II Talkability will lead will be responsible for driving brand talkability and equity for SK-II, focusing on strategic content creation, customer marketing, and data-driven insights to enhance the brand's direct-to-consumer presence and overall business growth.
Job Responsibilities:
Define the social media influencer strategy for the brand, designed to drive break-through influencer partnerships and experiential executions and drive brand popularity.
Liaise closely with the rest of the brand organization to sync the brand strategy across media properties.
Lead the end-to-end influencer ecosystem: Conduct research to identify relevant influencers within the brand’s niche or industry.
Collaborate with influencers to develop creative concepts and content ideas.
Outreach to influencers and negotiate partnership terms, including compensation and deliver...
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