Senior Paid Media Buyer (Meta & TikTok Specialist)

Senior Paid Media Buyer (Meta & TikTok Specialist)

Cape Town, South Africa | Posted on 16/05/2025

An exciting opportunity has arisen for a Senior Paid Media Buyer to lead and optimise paid advertising campaigns across Meta (Facebook & Instagram) and TikTok platforms.

The ideal candidate will also have experience with additional channels such as Snapchat, X (Twitter), and Reddit.

This role demands a deep understanding of the e-commerce landscape, proactive adaptation to platform updates, and effective management of organic social media posts.

Key Responsibilities

• Develop and manage comprehensive paid media strategies across Meta and TikTok to drive e-commerce sales.
• Optimise campaigns for KPIs like ROAS, CPA, and CLTV .
• Conduct A/B testing on creatives, copy, and audience segments.
• Efficiently manage and allocate advertising budgets for maximum ROI.
• Cross-Platform Ad...