Opportunity Description
Senior Product Marketing Manager, Iberia – Active
Location: Hybrid, 3 days per week from our Barcelona or Madrid office.
What I’ll Be Doing
In this role, you’ll lead product marketing activity across Iberia, from launch and adoption to long-term engagement. You will:
- Own and lead all aspects of product activation, including market launches, customer engagement, and adoption.
- Develop and champion localized messaging frameworks and value propositions tailored to accountant personas.
- Define and optimize the end-to-end customer journey, driving product-led growth and retention.
- Collaborate cross-functionally with GTM, Sales, Partner, and Product teams to deliver impactful campaigns and enablement.
- Conduct competitive analysis and shape response strategies for key players such as Holded, Wolters Kluwer, Cegid, and others.
- Lead market research and customer discovery in Spanish and Portuguese to ...
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