Opportunity Description
- Develop and execute shopper marketing strategies aligned with business objectives, category priorities, and consumer insights.
- Identify key shopper trends, behaviors, and barriers through market research and data analysis.
- Create and implement impactful trade marketing programs, including in-store activations, promotions, and visibility strategies.
- Collaborate with sales, brand, and category teams to ensure consistent communication and alignment across functions.
- Establish strong relationships with retail partners to maximize brand presence and promotional effectiveness.
- Manage budgets, track ROI, and optimize marketing investments to ensure maximum impact.
- Analyze campaign performance, generate insights, and recommend improvements for future initiatives.
- Monitor competitive activities and develop strategies to maintain a competitive edge at the point of sale.
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