Social Media Ads Strategist

A Social Media Ads Strategist is responsible for planning, creating, managing, and optimizing paid advertising campaigns across social media platforms to increase brand awareness, generate leads, and drive sales. They analyze campaign performance, audience behavior, and marketing trends to maximize return on investment (ROI).

Key Responsibilities:

• Develop and execute paid social media advertising strategies
• Create, manage, and optimize ad campaigns on platforms like Meta Platforms (Facebook & Instagram) and Google Ads
• Conduct audience research and competitor analysis
• Monitor ad performance metrics such as CTR, CPC, conversions, and ROI
• Perform A/B testing for ad creatives, copy, and targeting
• Manage advertising budgets and optimize spending
• Create campaign reports and performance insights
• Coordinate with designer for ad creatives
• Implement retargeting and lead generatio...