Social Media Lead (Organic)

Social Media Lead (Organic + Paid Amplification) — JOUD Coffee

Location: Abu Dhabi, UAE

Type: Full-time

Language: Arabic & English (Arabic is mandatory)

Build the social presence of a UAE homegrown brand scaling fast. JOUD Coffee is built on Hospitality, Generosity, and Community —and has grown to 18 outlets as a homegrown UAE brand. We’re raising the bar on storytelling, craft, and cultural relevance: premium, warm, and unmistakably JOUD.

We’re hiring a Social Media Lead who can do two things exceptionally well:

• Create a world‑class organic presence (taste‑led content, voice, cadence, community)
• Build the platform foundations and amplification engine so social performs—reliably, measurably, and at scale

This is not a “posting” role. It’s a leadership role that sets standards, builds systems, and leads execution through a Social Media Executive and creati...