Spain and Portugal Marketing Lead

Responsibilities

• Develop and implement marketing projects and go-to-market strategies based on data insights, collaborating closely with global and local marketing teams as well as data analytics teams.
• Ensure alignment and effective communication among all stakeholders to drive project success.
• Proactively identify gaps in business metrics and user behavior trends, setting up infrastructure to alert business leaders about emerging trends and patterns.
• Utilize strong analytical skills to interpret complex data sets and generate actionable insights that inform marketing strategies.
• Leverage deep expertise in digital marketing channels (Paid, SEO, Lifecycle) to optimize campaign performance.
• Use tools such as Google Analytics, SimilarWeb, MMPs, and social listening platforms to monitor and analyze marketing effectiveness.
• Translate data findings into clear, strategic recommendations for marketing initiatives and bu...