Specialist CRM, Lifecycle

Overview

We’re at a pivotal moment at BRP—moving from broad communications to truly personalized, data‑driven customer experiences across global markets. This role isn’t about simply executing campaigns. It’s about shaping how we connect with our customers.

Responsibilities

• Build and manage complex marketing workflows in Adobe Campaign Classic to automate customer journeys and marketing processes.
• Configure and execute campaigns across multiple channels, ensuring timely and accurate delivery.
• Regularly audit and refine marketing workflows to enhance efficiency, reduce errors, and improve overall campaign performance.
• Implement best practices in workflow design to streamline processes and facilitate maintenance.
• Utilize Customer Data Platform and ACC to segment audiences effectively, ensuring personalized and targeted messaging.
• Support and contribute to audience creation, segmentation, and targeti...