Specialist, Segment Strategy

Primary objective: Develop customer segmentation strategies in alignment with overall Group Community Banking strategy. Identify bundling and cross‑selling opportunities for customers (all segments) and develop plan. Identify segment benefits proposition plan (incl. providing strategic inputs & ensuring alignment in strategic alliances across Tribes) for all customer segments and handle segment specific strategic alliances. Develop, plan and execute segment‑based propositions/initiatives and business strategies in alignment with overall Group direction.

Key Responsibilities

• Market and Competitive Analysis : Understand the behaviours/preferences of different segments and understand customers from a life‑cycle perspective by performing market research and competitor benchmark. Lead research and customer data analytics to shape the bank’s customer acquisition and growth strategies by delivering fact‑based insights and recommendations for segment heads/pro...