Specialist, Web Analysis

Description

 : Did you know that VIA Rail is carrying out ambitious projects to modernize its services and infrastructure? From our new ultramodern train fleet to ongoing improvement of our infrastructure and reservation system, we’re building the future of transportation in Canada. Working for VIA Rail is being a part of a collective effort in sustainable mobility.

As the Web Analyst Specialist, you will report to the Digital Marketing Director and play a crucial role in optimizing our online presence. As a Website Analyst, you will analyze and interpret web data to help drive informed business decisions. You will use your expertise in Google Analytics 4 to report on business-defined key performance indicators (KPIs), provide actionable insights, and effectively communicate these findings to various stakeholders within the company. Your analytical mindset and attention to detail will be crucial in supporting our growth and enhancing our website's ...