Opportunity Description
**Job Summary**
This role provides support to Marketing Teams and is responsible for transforming campaign data into reports, dashboards, and actionable insights to help drive key business decisions.
**Essential Duties and Responsibilities:**
+ Measure and report on the performance of campaigns against goals (ROI and KPIs) and provide recommendations to improve performance for key stakeholders
+ Analyze campaign performance, identify customer trends, and present data-driven recommendations to drive customer acquisition, engagement, and retention
+ Review and analyze all marketing efforts including performance by individual campaign channels to identify successful elements and continuously identify opportunities for improvement
+ Use historical data to forecast trends and support decision-making regarding business strategy, budgeting, and resource allocation
+ Work closely with stakeholders to understand business needs and t...
This role provides support to Marketing Teams and is responsible for transforming campaign data into reports, dashboards, and actionable insights to help drive key business decisions.
**Essential Duties and Responsibilities:**
+ Measure and report on the performance of campaigns against goals (ROI and KPIs) and provide recommendations to improve performance for key stakeholders
+ Analyze campaign performance, identify customer trends, and present data-driven recommendations to drive customer acquisition, engagement, and retention
+ Review and analyze all marketing efforts including performance by individual campaign channels to identify successful elements and continuously identify opportunities for improvement
+ Use historical data to forecast trends and support decision-making regarding business strategy, budgeting, and resource allocation
+ Work closely with stakeholders to understand business needs and t...
Ready to Apply?
Submit your application for Sr Analyst Business Analytics at IHG
Apply for this Position