Sr. Audience Activation Specialist

The Audience Activation Specialist will play a pivotal role in driving our acquisition marketing efforts by developing and executing complex segmentation strategies, advising on targeting, running counts, and exploring options to maximize spend, personalize content, and increase conversion rates. This role supports the email acquisition team and is crucial for optimizing our marketing campaigns.

What you will do:

+ Develop and implement advanced segmentation strategies to optimize marketing campaigns.
+ Advise on targeting strategies to ensure the right audience is reached effectively.
+ Run counts and analyze data to provide insights and recommendations.
+ Explore and test various options to maximize marketing spend and improve ROI.
+ Drive advanced segmentation to enhance customer engagement and conversion rates.
+ Collaborate with the email team to align strategies with overall marketing goals.
+ Monitor and analyze campaign performance, providing...