Sr Strategy & Planning Associate, Pickup Consumer Lead

**About the Role**

As we aim to double the size of our Pickup business by 2026, understanding the who, what, where, and why of our consumer is critical. We are looking for a Senior Operations Manager to own Consumer Insights for Pickup. You will be responsible for decoding consumer behavior-understanding incremental usage versus cannibalization-and defining the portfolio fit for Pickup across our global suite of markets to drive top-line growth.

**What You'll Do**

+ **Consumer Behavior Strategy:** Analyze complex data sets to understand consumer adoption, frequency, and retention. You will answer critical questions: Why do users choose Pickup? Who are they? When and where do they order?.
+ **Portfolio Fit & Segmentation:** Define the role of Pickup within the broader Uber Eats ecosystem across different markets (US, UK, Japan, etc.). You will identify Pickup-only geos or specific day-part opportunities to capture untapped TAM.
+ **Awareness & Growt...