Strategy & Consulting Global Network Song Practice | Marketing Transformation (Adobe)

MarTech Consultant Roles And Responsibilities

Adobe Experience Platform (AEP) – Data Foundation & Platform Enablement

• Support the design and enablement of Adobe Experience Platform as a unified data foundation, integrating customer data across online, offline, and enterprise sources
• Work with marketing, analytics, and technology teams to translate business requirements into AEP data models, schemas, and platform use cases
• Assist in defining data governance, quality, and operating principles to ensure scalable and compliant use of customer data
• Support platform readiness for downstream analytics, personalization, and activation use cases

Adobe Marketo Engage (AME) – Campaign Automation & Lead Management

• Support the design and execution of end-to-end marketing automation campaigns using Adobe Marketo Engage across email and digital channels
• Assist in lead lifecycle management, includin...