Opportunity Description
Maximizing product/portfolio profitability by driving sophisticated pricing models and value propositions across all Retail products and client segments (Elite Islamic and Mass).
The incumbent will pay a key role in ensuring the attractiveness of FABs retail products to drive new to bank sales volume & revenue while also focusing on optimizing the profitability of the existing client portfolio.
Core Responsibilities- Focus on establishing clear differentiation of FAB products services and features amid a highly competitive banking market
- Champion a Client Lifetime Value (CLTV) model in cooperation with the Analytics team to create a concrete framework that will steer Pricing and Value Propositions for CBG.
- Create sophisticated pricing methodologies/models using advanced concepts (e.g. behavioral pricing) to optimize profitability
- Develop pricing sensitivity models to support Product teams in product design & positioning
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Submit your application for SVP Head of Pricing and Value Proposition at First Abu Dhabi Bank
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