Trade Marketing Manager

POSITION SUMMARY:

As a manager-level position in the Trade Marketing department, the Trade Marketing Manager will develop and implement Trade Marketing initiatives for assigned area(s), aligning with company objectives, Central Category, Trade Marketing & Shopper guidelines, policies, and programs. The Trade Marketing Manager will serve as the liaison between Marketing, Innovation, Sales, and the assigned area(s).

ESSENTIAL JOB FUNCTIONS:

• Design, implement, and execute channel/customer campaigns, objectives, Consumer / Category insight, Category, Trade & Shopper Strategy, methodologies, and global tools; manage brand performance; communicate, collaborate, and present information; provide recommendations based on data


• Define Business Strategy by Category; monitor unoccupied market niches; advise opportunities (i.e., quick profit, middle & long-term vision actions); propose criteria and calendar to product ratio...