Opportunity Description
Job Responsibilities:
- Set up and maintain a consistent user tagging system (demographics, behavior, retention, channels, etc.)
- Execute activation, retention, conversion, and re-engagement strategies through targeted segmentation
- Develop user personas, scenarios, and clear user journeys with defined touchpoints
- Work with Data, Product, Content, and Channel teams to refine operations based on insights
- Manage end-to-end operations—from planning and execution to evaluation; track key metrics (activity, retention, LTV, ROI)
- Build and manage dashboards; deliver regular operational reports and insights
- Monitor user feedback and health; create risk alerts and response plans
- Support product improvements with UX insights and close the ops–product loop
Job Requirements:
Education & Experience:
- Bachelor’s degree or higher, preferably in Marketing, Statistics, Comput...
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