Vice President, CMA - Marcomm Credit Card Personal Financing MY

Vice President, CMA - Marcomm Credit Card Personal Financing MY

Malaysia

Job Description

Job Descriptions:

• Lead the development and execution of strategic and operational marketing campaigns for the Credit Card, Merchant, and Personal Financing (CCPF) portfolio. This role is responsible for driving growth in market share and achieving specified commercial targets across targeted segments.
• Key responsibilities include overseeing the strategic marketing planning process, ensuring alignment with relevant product teams to deliver campaigns on time and in full (OTIF).
• Additionally, the role involves evaluating campaign effectiveness, prioritizing initiatives, managing reporting, and overseeing the overall marketing budget to optimize resources and maximize impact.

Key Responsibilities

Strategic Planning

• Spearhead the creation and execution of comprehensive marketing and comm...