Opportunity Description
Web & Digital Performance Analytics
- Own the implementation, maintenance, and governance of web analytics tools across all digital platforms.
- Monitor website and digital platform performance, including traffic, journeys, funnels, and conversion metrics.
- Provide regular and ad hoc performance reports with clear business insights.
- Track and analyse digital KPIs including sessions, users, engagement rate, bounce rate, conversions, and digital revenue.
User Behaviour & Journey Analysis
- Analyse user journeys to identify drop-off points, friction areas, and optimisation opportunities.
- Perform cohort, segmentation, and path analysis to understand customer behaviour.
- Support UX and product teams with behavioural insights to improve usability and experience.
Data-Driven Optimisation
- Support A/B and mul...