Lead Data Analyst

The Lead Data Analyst is responsible for delivering deep analytical insights to support customer lifetime management and uncover hidden drivers of customer behaviour. At its core, this role focuses on understanding customer behaviour across the entire lifecycle using data-driven approach – prospecting, acquisition, engagement, cross-sell & up-sell and retention to create long term customer value. The role entails the use of advanced analytical approach and hypothesis driven analysis. The Lead Data Analyst is expected to investigate complex business questions by breaking down the problem and triangulating across multiple datasets including structured and unstructured data. These analyses would require strong analytical and business judgment and analytical rigor. Insights generated must be evidence-based and actionable. Success is measured by the ability to influence tangible improvements in customer metrics.

• Analyse and identify key drivers across the customer lifecycle stage ...