Opportunity Description
Core Responsibilities
- Campaign Management: Plan and execute paid advertising campaigns across platforms like Meta, Google and TikTok
- Funnel Optimization: Build and A/B test high-converting landing pages , Leads Generation Ads , lead magnets, and conversion paths.
- Lead Nurturing: Set up automated email marketing sequences and workflows to move prospects from awareness to sales-ready.
- Data & Analytics: Track key performance indicators (KPIs) like Cost Per Lead (CPL), Click-Through Rate (CTR), and Return on Ad Spend (ROAS).
- Cross-Functional Collaboration: Work closely with the sales team to define the Ideal Customer Profile (ICP) and ensure generated leads meet quality standards.
- Create content postings and manage with a schedule, artwork creation using Canva, Snappa or other effective alternatives.
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