Lead Generation Specialist

Role Summary

We are looking for someone who lives and breathes paid lead generation, conversion optimization, funnel strategy, automation, and performance marketing. This person will own the systems that generate leads, from ad click to appointment booking to long-term nurture. Ideally, we would like someone in this role who understands the mortgage industry and the restrictions that come along with the Special Housing Category when it comes to advertising. We are not advertising for a product, so we need someone who understands how to work around equal housing category and still hit the correct audience.

Core Responsibilitie

sPaid Media Managemen

• tOwn Meta advertising strategy, execution, optimization, and scaling
• .Launch, manage, and optimize lead generation campaigns
• .Monitor CPL, CAC, ROAS, lead quality, and funnel performance
• .Build retargeting and remarketing campaigns
• .Manage...